Don't think of a Pink Cat!
Humans talk in negatives and express what they do not want. Unfortunately this usually leads to getting exactly what it is that we say we do not want. This is because of embedded commands.

For example:
Try to not think of a pink cat. Forget the pink cat. Ignore the pink cat.

You can't! It's impossible.

We at Myo recognise the importance of language and how this can work to influence your website visitors.

We have one client who only changed one word on his website and his sales increased by 800%!

What was this word? That's the question...

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