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Half-Day Training Programme: The Why Knots

The Why Knots

Negative language can tie you in knots and make sure that your customers never buy from you.

Have you ever said "why not try this?" or "why don't we go here" or "don't forget to visit our website", or some other sentence which uses negative language? People do it all the time.

Our unique half-day training programme explains the psychology behind using negative language and why we should avoid using it without knowing what effect it has on our audience.

Negative language like "not", "don't" and "avoid" (note it's use above) can also be used effectively to illustrate points and to get people to think about something.

Don't think of a pink cat...

You must think of a pink cat because "think of a pink cat" is imbedded into the sentence.

We will explain how to how to use negative language effectively and when to avoid it altogether.

This half-day training programme includes all necessary training materials and provides 10 credits toward a Myo International effective communicator award*.

For information on times and dates of the public trainings, please visit our events pages.

To organise private tuition, please contact us.

*80 credits required

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